Chevrolet’s 2016 Malibu Represents A Big Opportunity For GM

The model’s success would provide considerable boost to the company’s investors because if the company can increase the competitiveness of its passenger cars, it would improve sales and profits considerably. Secondly, the mid-size sedan segment is the largest-volume selling segment in the U.S. automotive industry. Consequently, it represents perhaps the biggest opportunity for GM to increase its overall market share. Moreover, this market share would come at the direct expense of an import car brand like Honda and Toyota, which have historically been much stronger in this category.