Inside the Mind of Jeff Bezos – Tales From Silicon Valley

On the morning of Thursday, March 6, 2003, Jeff Bezos chartered an Aerospatiale Gazelle helicopter in the remote reaches of southwest Texas. He knew the mountainous area from his teenage years, when he spent summers at his grandfather’s ranch: At the Lazy G, he castrated and branded cattle, worked on a Caterpillar tractor, and laid pipes. Now he was interested in buying his own ranch. The chopper flew near Cathedral Mountain, a monumental pile of eroded rock rising sharply from the high plains to a peak of 6,860 feet. The stony soil below was covered by dense forests of live oak, Douglas fir, aspen, maple, ponderosa pine, madrone, Arizona cypress, and juniper. Bezos rode with his executive assistant, Elizabeth Korrell, as the chopper was piloted by a local legend, Charles “Cheater” Bella. The veteran airman had flown in Rambo III, and survived a crash into New Mexico’s Organ Mountains. He’d even been hijacked in 1988, when a woman aimed a gun at him and forced him to land in the New Mexico State Penitentiary to break out her inmate husband. Alan Deauschman – Fast Company – Click To Read More…