Remembering Steve Jobs: Apple’s “Think Differently” Commercial

This 1997 “Think Differently” Apple commercial with Steve Jobs narrating, marked the beginning of  Job’s comeback with Apple. The campaign debuted on September 28, 1997 and quickly became popular.

The ad campaign won awards and developed a cult-like following. After the first campaign, Apple started sending complimentary posters to public schools across the nation featuring different celebrities (including Pablo Picasso, Jane Goodall, and Ron Howard) to visit classrooms. The complete packets now sell for hundreds of dollars on the internet.

Apple maintained the campaign until 2002, and some of the early Apple retail stores featured Think Different tableaus and “Here’s to the Crazy Ones.”

It’s only fitting and seems right to say goodbye to Steve Jobs this way. Enjoy…