Why Richard Branson Thinks Failure Should Be An Option For All Entrepreneurs

Opportunities for startup success may be global, but when it comes to the risk of failure, there are still some big cultural divides.If your business goes under in Europe, the stigma can set your entrepreneurial prospects back years. Tank in the US, and your experience is much more likely to be seen as a potentially positive thing, especially by investors.Does this put European entrepreneurs at a disadvantage compared with their American counterparts? Or does it all come down to the individual and how they deal with risk and the possibility of failure?Virgin Group founder Richard Branson’s business achievements have been defined to a degree by his fearless attitude to risk.