Gap CEO says its viral denim campaign wasn’t just a hit online — it drove double-digit growth in sales, fueled by Gen Z

Katseye group behind a Gap logo
  • Gap CEO says its viral "Better in Denim" ad campaign drove double-digit sales growth, led by Gen Z.
  • The campaign featured Katseye and made a wave during the denim ad wars over the summer.
  • Gap Inc. outperformed Wall Street's expectations
    Read the rest at Business Insider

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