Durex Beautifully Slays The Real Enemy Of Sex In New Marketing Film

I’m a big fan of brands finding an “enemy” for their brand. Not a competitor, but a conceptual dragon that the brand aims to slay by being what it is. Nike slays inactivity. UPS slays inefficiency. Disney slays the nonbelievers. Now Durex, a condoms and sex-toys brand, has found a potent marketing enemy in its noble defense of sex.