Serena Williams continues her support of moms by becoming a strategic advisor for The Mom Project.
At a point where her tennis career seems closer to its ultimate culmination, decorated champion and the long-time face of American tennis, Serena Williams continues to expand her portfolio of off-the-court initiatives that she is throwing her support behind. Last week Williams announced that she is becoming a strategic adviser for Chicago-based startup, The Mom Project, which is a platform that aims to eliminate the bias that currently exists around hiring mothers by connecting mothers with quality career opportunities.
Since giving birth to her daughter, Olympia, in 2017, Williams has been a vocal advocate for issues facing women, specifically mothers. She is also putting her money where her mouth is as The Mom Project is just the latest in a string of such ventures Williams has lent her name, time, or money to as last year she officially announced the launch of her venture fund, Serena Ventures, which she had been operating in stealth mode for a number of years prior to the announcement, primarily making investments in companies founded by women and people of color. Among her more notable investments (in addition to The Mom Project) include, home fitness company, Tonal, women’s premium razor brand, Billie, and pre/post-natal care platform, Mahmee.
It shouldn’t come as a surprise that one of The Mom Project’s biggest investors is Initialized Capital, the venture fund of her husband, startup veteran, and Reddit Co-Founder, Alexis Ohanian. The two have become a startup investing “power couple” of sorts as the two have made a number of side by side investments across their expansive and ever-growing portfolios.
Though the terms of her arrangement with The Mom Project weren’t disclosed, it’s likely that Williams will be receiving a non-trivial amount of equity in the company, a practice that is becoming increasingly prevalent among prominent figures in sports and entertainment. From the perspective of The Mom Project, the deal is an absolute “no-brainer” because not only is Serena one of the most dominant and popular female athletes of all-time but her off-the-court advocacy for mothers has helped her reach an audience that is much broader than sports.
Having already raised over $10 Million, The Mom Project currently has over 200,000 moms using their platform and have served as the bridge to over $50 Million in economic opportunities for their users. However, with their new champion for opportunities for moms on board, it’s safe to assume those numbers are about to spike in a big way.