The return of baseball helps Fox reel in ‘tsunami’ of ad dollars

Pent-up demand for sports is translating into major advertising bucks, according to Fox, which is kicking off baseball season with its first-ever-triple header on Saturday. The advertising inventory for the nine-hour block of games is sold out, Fox’s head of sports sales, Seth Winter, told Bloomberg Wednesday. This includes a fourth “nightcap” game that airs… Continue reading at New York Post