Toyota bets America is ready for a tiny, slow, low-cost kei truck

A Toyota Kei-01 with bales of hay in its bed.
A kei truck is officially on its way to the US market.

  • Toyota announced on Tuesday that its tiny Kei truck is coming stateside.
  • The small trucks are popular in Japan. After a 2025 trip to Asia,
    Read the rest at Business Insider

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